updated blog post 4 base Chords Of victorious Entrepreneurs
Yes, there is a thread that runs through successful
entrepreneurs. In my interview with best-selling author of
Think and Grow Rich: A Black choice Dennis Kimbro we discussed
this thread or chord that All victorious Black Entrepreneurs
have.
4 base Chords Of victorious Entrepreneurs
And if you want to be a victorious entrepreneur it is
impossible to not embrace these chords as your own.
Here is what Dr. Kimbro shared with me.
No matter who I interviewed I found 4 coarse chords in all of
these men and women.
1) They dreamed Big Dreams, they had a dream, a passion,
something they desperately wanted to accomplish in life. They
didn't get in this business to make a killing, to projection the
market or make a whole bunch of money. They worked extremely
hard and over the years of working hard, they ultimately lifted up
their eyes and you know what they found?
They found that they were standing in a pool of liquid Gold. In
other words as the Bible says, "Do these things and then
success would be added unto you." So they went the extra mile,
they kept their shoulder to the wheel, they stayed focused.
2) They were inner directed vs. Outer directed. In other words
they weren't so quick to believe well meaning friends or family
members who said you can't do this or you can't do that, they
walked to a beat of a dissimilar drummer. And that's why the old
poet Robert Frost was so apropos when he wrote years ago, " two
roads diverged in a wood, and I--I took the one less traveled
by," in other words you're unique.
You can't effect being like everyone else. You must take the
lonely road. Differentiation is the key. That speaks to
differentiation. Differentiation Is The Key.
Right now there are 21 dissimilar ways to market or sell a
product or service, number one is Word of Mouth, number 21 is
Internet, 20 is Tv, 19 is Radio, 18 is Magazines.
So what's so dissimilar and unique about your product or
service, what's so dissimilar and unique about you?
You can walk into any Food Line, you walk into any A&P, you
walk into any Kroger, and you walk into any Publix and go down
the morning meal cereal isle. Right now between Kellogg's and Post
they produce 20 dissimilar variations of morning meal cereal. From
Fruit Loops to Cocoa Puffs, Raisin Bran to special K. Last
years Marketing and operating budget-.5 billion dollars to
differentiate all those morning meal cereals.
Right now normal Motors business 33 dissimilar automobiles,
from the Buick Lesabre to the Hummer. Last years marketing
budget to differentiate all 33 of those automobiles-.5
billion dollars.
So you're an Entrepreneur, why does the market place need
another source of supply. You're not the only one out there
making hamburgers; you're not the only one out there development a
widget. Why does the market place need you?
So, recite your business in 10 words or less. recite your
business in 5 words or less. recite your business in 1 word.
What is your Unique Selling Proposition?
3) They dedicated themselves to life long learning. The
information is there. One of the qualities these Entrepreneurs
had in common, they always seek out new Information. In other
words, they are very particular whom they allow in their
Circle.
So who is in your circle? I'm speaking rhetorically now. Who is
in your circle? See you can't be the sharpest one in your
group. If you're the sharpest one in your group, you can't
grow, and when you stop growing you begin to die. So Who'S In
Your Cirle?
Who's development you feel stupid? Who's development you feel like a
jerk? Who's development you feel like an idiot? Who's compelling
you to go out and get the book, buy the book, read the book,
apply the book, highlight the book, use everything in the book
that you've read, Put It Into Action?
You great pray that person in your group is compelling you to
do that, If not you're Dead.
Bill Gates, the wealthiest individual in the world right. He is
not going to bring anyone in the circle who can't add to him.
He's worth what? - Billion, you do the math. That's 0
million dollars a day, million dollars an hour, -,000
dollars a second.
He's not going to waste his time with somebody. Who do you
think he's going to allow in his circle, person that will help
him go forward. But what do we do, we do the same thing over
and over again. Not these Entrepreneurs...they know. They know
the two most days of your life:
1) The day you were born.
2) The day you know why.
And last but not least, these men and women flat out refuse to
fail. I'm not saying that they didn't fail, many of them failed
their way to success, but failure was Never a viable choice for
them.
There you are.
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